Hi!! I'm Principle!
As we mentioned last week, this week we are examining greenwashing examples together. Let's see how much truth the fast fashion brands you may or may not have heard of actually tell, how innocent they are.
Fast fashion brands doing greenwashing...
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Mah Roc x Saving Home
Dear Friends, We want to tell you a very special story; A story that inspired us to create this collection! The hero of our story is a friend of ours who will make you smile when you hear his name: Gufi. Exactly seven years ago, we added Gufi, who was abandoned on the streets and in urgent need of a home, to our family. From the first day, he became the source of joy in our home. Gufi's life story reinforced the love and responsibility we feel for our homeless friends today. Colorful fabrics from Palazzo Fabric reflect Gufi's energy. While creating this special collection, we thought of everyone who touched Gufi's life. We decided to donate some of the sales of this collection, with which we have an emotional bond, to Kurtaran Ev, which lends a helping hand to our friends in need like Gufi. Because we know that there are thousands of animals like Gufi in need of love and protection in our country. By purchasing this special collection, you can support Kurtaran Ev and touch the life of an animal. Each purchase will help one of our friends find a safer home. We thank you!
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The ancient city of Ephesus
Hi! Today I am reaching you from Selçuk. I'm here for a residency program. I can say that it is a working and sharing program for reading and writing in places we have determined. I will share it in more detail in the coming weeks, but E fes The things that caught my eye while visiting the Ancient City made me feel that we somehow reflected a place I had never been to before in our designs, so I would like to briefly explain why this place impressed me. Ephesus The Ancient City is not known as a city built specifically by women, according to legends and findings. B.C. In stories dating back to the 6th century I actually knew that there were many different stories and legends about the founding and early history of Ephesus . However, there are mythological stories or legends about warrior women communities such as Amazon women, and the legends depict the strength and warrior spirit of these women in the founding of this place. As I enter and walk, the motifs impress me. As I progress, a simple flower pattern turns into huge structures, as if the continuous development of an embroidery. It feels good for me to see the motifs I love so much here and to reflect a history. I enjoy the moment as I walk rather than the history of this place. I recommend you to first experience what you feel in the places you visit.
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What is this GREENWASHING?!?
"One of the biggest factors behind why companies try to look like this even though they are not is to attract the attention of consumers who are aware of the impact of the fashion industry on the world. In fact, in a way, they present themselves as "greener and more innocent..."
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